About Us

Our Mission

Placer Valley Tourism's mission is to generate overnight stays in hotels within our geographic footprint encompassing the cities of Roseville, Rocklin and Lincoln, California.


How We Do It

We connect sports and other events with the ideal facilities and hotels in Placer Valley. For tournaments and gatherings big and small, Placer Valley Tourism offers free service to help guide groups of all kinds to the perfect locations.

Our 23 lodging partners love to work with us on special deals for teams and groups. We will assist in securing the best rates for you, taking the detail work off your plate. No matter what room type, amenities or price range, we are ready to make your stay in Placer Valley a comfortable one!


Grant money is available!

All events qualify to apply for our grant program. A win for you is a win for us. Don’t hesitate to ask us about this simple and rewarding program, we want to help your event grow, year after year.

If we sound like an organization that can help you out, don't hesistate to contact us!


Placer Valley Tourism

2204 Plaza Drive, Suite 110

Rocklin, CA 95765




The Specifics

South Placer Tourism, Inc., doing business as Placer Valley Tourism (PVT), is a Business Improvement Area (BIA) incorporated in 2004 by the City of Roseville under provisions in the California Streets and Highways Code Section 36500-36504, which is known as the "Parking and Business Improvement Law of 1989.” The organization is classified for tax purposes as a Nonprofit 501(c)6.